LG G5 vs Samsung S95F vs Sony Bravia 8 II: Which OLED to Buy
For most people, I recommend the LG G5. If that is not quite right for you, the Samsung S95F is my pick for bright rooms and the Sony Bravia 8 II is my pick for movies.
LG G5 vs Samsung S95F vs Sony Bravia 8 II is the flagship OLED showdown people are still searching in 2026, and the answer changed this year. LG and Samsung have launched their 2026 G6 and S95H, but those are hard to find on Amazon and cost far more. Meanwhile, last year's three flagships have dropped hundreds of dollars. I pulled the measurements from RTINGS and the major reviewers, checked current prices and stock, and added the two cheaper 2026 models that might make the whole decision easier.
1. LG G5: Best overall
The G5 is the brightest of the three, and in RTINGS measurements and other major reviews it is the one that wins most HDR brightness measurements outright. LG's four-layer panel and Brightness Booster Max finally close the gap with QD-OLED, and it keeps the perfect blacks OLED is known for. It is also the only set here with both Dolby Vision and a full four HDMI 2.1 ports at up to 165Hz, with input lag around 9 milliseconds. Movies, streaming, and gaming all get the best version of themselves.
The weak spot is a small one: the G series is designed to hang flush on a wall, so plan for a mount. Glare handling is good but not as good as Samsung's matte screen in a sunny room. At about 2,200 dollars for the 65 inch, down a long way from launch, it is the safest high-end TV purchase you can make right now.
Who it's for: Anyone who wants the best all-around OLED for movies, streaming, and gaming, and has a wall to put it on.
Check price on Amazon2. Samsung S95F: Best for bright rooms
If your TV faces a window, the S95F is the one to buy. Samsung's Glare Free matte coating is the best anti-reflection screen on any TV, and it keeps the picture punchy in daylight where glossy OLEDs turn into mirrors. The QD-OLED panel produces the most saturated colors of the three, and brightness trails the LG only slightly. Gaming matches the G5 with four HDMI 2.1 ports, 165Hz, and roughly 9.5 milliseconds of input lag.
Two tradeoffs are real. Samsung still refuses to support Dolby Vision, using HDR10+ instead, so Netflix and Disney+ play in plain HDR10. And the matte layer can make blacks look slightly gray in a bright room, though in the dark they are as deep as any OLED. Right now the 65 inch sells for around 2,300 dollars through authorized dealers on Amazon, and stock is thinning as the 2026 models take over.
Who it's for: Bright living rooms, daytime sports watchers, and gamers who want LG-level speed without the glare.
Check price on Amazon3. Sony Bravia 8 II: Best for movies
Sony plays a different game. The Bravia 8 II is not the brightest or the fastest, but its processing and color accuracy are the best of the three. Motion looks natural, skin tones look like skin, and streamed movies with heavy compression come out cleaner than on the LG or Samsung. It also has the best built-in sound, because Sony vibrates the screen itself to put dialogue right where the actors are.
Gamers should look elsewhere. It has only two HDMI 2.1 ports, tops out at 120Hz, and has input lag around 16 milliseconds, noticeably behind the other two. It is also the most expensive at about 2,500 dollars for 65 inches. It is still Sony's current OLED flagship in 2026, which means no replacement is about to make it look outdated. For a movie room, it is the one I would pick.
Who it's for: Movie watchers who care about accurate, natural picture and good sound more than gaming specs.
Check price on Amazon4. LG C6: Best value 2026 model
Here is the option most comparison articles skip: you may not need a flagship at all. The C6 is LG's new 2026 mid-range OLED, and at about 1,600 dollars for 65 inches it costs 600 less than the G5. It has the newer a11 Gen3 processor, 165Hz gaming with G-Sync and FreeSync Premium, Dolby Vision, and the same perfect blacks. What you give up is peak brightness, which matters in a bright room and much less in a dim one.
It also ships with a stand, so no wall mount is required. If you watch mostly at night or in a room with curtains, the C6 gets you about 90 percent of the G5's picture for 70 percent of the price. It is sold and shipped by Amazon, so returns are easy.
Who it's for: Buyers who want a new 2026 OLED for gaming and movies without paying flagship prices.
Check price on Amazon5. Samsung S90H: Best Samsung value
The S90H is Samsung's 2026 step-down OLED, and it carries over the features that make the S95F great for bright rooms. It uses the same NQ4 Gen3 processor, supports 165Hz gaming with G-Sync and FreeSync, and includes Samsung's Glare Free treatment. At about 1,700 dollars for 65 inches, it undercuts the S95F by 600 dollars.
The same Samsung rules apply: no Dolby Vision, and a dimmer panel than the flagship. But if you liked the S95F for its glare handling and gaming and the price stopped you, this is the one to look at. It is sold by Amazon directly.
Who it's for: Samsung fans and bright-room buyers who want a new 2026 OLED for less than the S95F.
Check price on AmazonCompare the picks
| Pick | Best for | Who it's for |
|---|---|---|
| LG G5 | Best overall | Anyone who wants the best all-around OLED for movies, streaming, and gaming, and has a wall to put it on. |
| Samsung S95F | Best for bright rooms | Bright living rooms, daytime sports watchers, and gamers who want LG-level speed without the glare. |
| Sony Bravia 8 II | Best for movies | Movie watchers who care about accurate, natural picture and good sound more than gaming specs. |
| LG C6 | Best value 2026 model | Buyers who want a new 2026 OLED for gaming and movies without paying flagship prices. |
| Samsung S90H | Best Samsung value | Samsung fans and bright-room buyers who want a new 2026 OLED for less than the S95F. |
LG G5 vs Samsung S95F vs Sony Bravia 8 II: How to Choose
Start with your room. If sunlight hits the screen during the day, the Samsung S95F's matte screen is a big deal, and the S90H gets you most of that for less. In a dim room or a dedicated theater, glare stops mattering and the LG G5's brightness and the Sony's picture processing become the deciding factors.
Then think about gaming. The LG G5 vs Samsung S95F matchup is a tie for gamers: four HDMI 2.1 ports each, 165Hz, and input lag around 9 milliseconds. The Sony Bravia 8 II falls behind with two HDMI 2.1 ports, 120Hz, and about 16 milliseconds. If you own a PS5, an Xbox, and a gaming PC, pick LG or Samsung.
Finally, check what you stream. Netflix, Disney+, Apple TV, and Max use Dolby Vision for most of their HDR shows. LG and Sony support it. Samsung does not, so the same show plays in HDR10 instead. Most people will not notice, but if you are paying flagship money for movies, it is worth knowing.
The Bottom Line on LG G5 vs Samsung S95F vs Sony Bravia 8 II
In the LG G5 vs Samsung S95F vs Sony Bravia 8 II fight, the LG G5 is the best all-around TV and the one I would recommend to most people. Pick the Samsung S95F for a bright room, and the Sony Bravia 8 II if movies matter more than gaming. And be honest with yourself about brightness: if you watch mostly at night, the 2026 LG C6 or Samsung S90H will look nearly as good and save you 600 dollars.
Frequently Asked Questions
Is the LG G5 vs Samsung S95F choice still worth making now that the G6 and S95H are out?
Yes. The 2026 G6 and S95H are brighter, but they launched at much higher prices and are hard to find on Amazon. The G5 and S95F have dropped well below their launch prices and are still top-tier TVs. Unless you need the absolute brightest picture, last year's flagship at this year's discount is the better deal.
Which is best for PS5 and Xbox: LG G5, Samsung S95F, or Sony Bravia 8 II?
The LG G5 and Samsung S95F are tied for gaming, with four HDMI 2.1 ports, 165Hz, and about 9 milliseconds of input lag. The Sony Bravia 8 II works fine with a PS5 and has some Sony-specific features, but its 16 millisecond lag and only two HDMI 2.1 ports put it third for serious gamers.
Do OLED TVs still get burn-in?
The risk is much lower than it used to be. All five TVs here shift pixels and dim static logos automatically to prevent it. Normal mixed viewing will not cause problems. If you leave the same news channel or game menu on screen for hours every day, consider an extended warranty that covers burn-in.
Related: For the full list of OLEDs at every price, see my best OLED TVs of 2026 guide. And if a new console is part of the plan, my best gaming controllers of 2026 will get the most out of that 165Hz screen.
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How I picked these
I start from research at RTINGS, Wirecutter, and PCMag, confirm each model is still in the maker's current lineup, then check every pick on Amazon for price, stock, and seller before it goes live. I re-check this guide every month and replace anything that dies, gets marked up, or is beaten by a newer model. More on how I pick products.